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Pathway for Top-up to MA in Strategic Events Management*

N|A|M|E’s Pathway for Postgraduation in Strategic Events Management has been designed to enhance the students’ knowledge and skills in the interdisciplinary industry of Events Management. Our programme integrates application-based lessons with contemporary issues and enables students to meet their personal and professional development goals. In the dynamic and competitive industry, a majority of the Event Management companies and related corporate houses prefer candidates with a Master’s degree with industry-relevant skills.

Our theory-to-practice curriculum enables students to have comprehensive theoretical knowledge and considerable practical experience in equal measures. N|AM|E’s Placement Cell offers diverse opportunities to students in Public Relations, Advertising & Marketing, Media & Entertainment, Travel & Tourism, Hospitality and other related industries.

*Top-up degree awarded by University of Bolton – Academic Centre RAK

Programme Details

Duration:
1.5 Years

Eligibility:
Bachelor’s Degree / UK Level 6 / Level 7

Programme Modules

Semester 1

Module 1
Strategic Planning of Events

Module 2
Finance for Strategic Event Managers

Module 3
The Events Industry

Module 4
Leadership and Strategic Development in Events

Semester 2

Module 5
Strategic Human Resource Management in Events Organisations

Module 6
Strategic Marketing for Events

Module 7
Event Sponsorship and Fundraising

Module 8
Crisis, Risk and Strategic Change Management in Events

Semester 3

Module 9
Contemporary Strategic Issues in Events Management

Module 10
Strategic Events Management Dissertation

Reach Us

NAME Dubai
306, 3rd & 8th Floor, Block 10
Dubai International Academic City,
Dubai

Contact Us

Events Management:
+971 5851 0 1234

Sports Management:
+971 5852 0 1234

General Enquiry:
+971 5858 7 6263 / +971 4243 1119

Email:
[email protected]